Loudmouth Signs Bedding DealLoudmouth Signs Bedding Deal

Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.

Jay Franco will develop a collection of home goods including reversible comforters, sheets, and throws as well as bath and hand towels, shower curtains, bath accessories and decorative pillows in Loudmouth's signature patterns and argyle prints.

"Now our customers' homes can be as colorful as their pants," says Dennis Green, president, Loudmouth. "We are excited to extend our Loudmouth patterns in to bedding, bath and beach products. Jay Franco is the leader in the home goods industry and a great partner to propel us into the lifestyle product category."

The initial collection will launch in fall 2015 and is targeted to adults, youth, back-to-school, college and dorm markets. 

"Both celebrities and sports figures alike have embraced the fun and novelty of Loudmouth," says Maria DeSena, vice president and creative director, Jay Franco. "We believe that our bedding and bath collections exude the same enthusiasm, and we are sure that these bold patterns are not only salable but will resonate with consumers of all ages."