Fermata Partners deals for tailgating merchandise for University of Georgia, University of Kentucky, University of Miami and University of Notre Dame.
Fermata Partners brokered the deals on behalf of each university.
Beginning Jan. 1, 2018, Logo Brands will have the exclusive rights to manufacture, produce and distribute tailgate and outdoor lifestyle products across all retail channels for each university. Products covered in the agreements include tents and canopies, chairs and leisure seating, tables and table sets, hard- and soft-sided coolers, stadium seats and cushions, portable furniture and more.
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