Laura Ashely Inks Licensing Partnership with ENVOGUE

Laura Ashley, a home furnishing brand known for its British style and floral prints, has signed an exclusive licensing agreement with ENVOGUE, a wholesaler, distributor and designer of home textiles and décor.

ENVOGUE will design, manufacture and distribute Laura Ashley home products in North America. The collection of kitchen textiles, aprons, decorative pillows and tote bags will feature the brand’s floral prints inspired by its famed archives.

“We are thrilled to combine our expertise in the home market with Laura Ashley’s iconography,” says Nidhi Jain, chief executive officer, ENVOGUE, “We are excited to bring Laura Ashley’s timeless elegance and impeccable styles to life.” 

Gordon Brothers acquired Laura Ashley in 2020 and has been expanding its range and reach in the home furnishings market through partnerships like the one with ENVOGUE. “We are excited to bring our iconic floral prints to the North American market through this exclusive licensing agreement with ENVOGUE,” says Carolyn D’Angelo, senior managing director, brand operations, Gordon Brothers, and president, Laura Ashley Global. “The combination of Laura Ashley’s quintessential English country aesthetic and ENVOGUE’s design and distribution expertise is sure to result in a beautiful collection of home products that customers will love.”

The first collection will be available in early fall at major retailers in the U.S. and Canada.