kiWW Builds Cleaning, Beauty Lines

kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.

April 6, 2018

kiWW Builds Cleaning, Beauty Lines

kathy ireland Worldwide has signed a new deal for sustainable home cleaning products and is planning a re-launch of the co-branded line of NuGene rejuvenating cosmetics.

Bayes Cleaners will launch a line of environmentally sustainable cleaning products based on the kathy ireland Jardin and kathy ireland ACafe brands. The collaboration with Ireland and her design ambassadors, Nicholas Walker for Jardin and chef Andre Carthen for ACafe, will see the creation of a wide range of indoor and outdoor household cleaning products, as well as corporate and hospitality offerings.

"Cleanliness is one of the most important issues that everyone faces. We all need the cleanest possible environment whether we are moms, CEOs, or both," says Kathy Ireland, chief executive officer and chief designer, kiWW. "We worry about toxicity and health issues in a world of climate change and environmental impact. Bayes Cleaners promises world-class cleaning without health hazards. From the moment we experienced this great

company and their wonderful values we knew that we wanted to work with these leaders."

kiWW is also planning a new campaign with NuGene International to re-launch the NuGene kathy ireland line of skin and hair rejuvenation products. The campaign will include a re-branded Internet presence and new videos featuring Ireland.

"This relationship fortifies our position as an emerging leader in the 'cosmeceutical' industry," says Ali Kharazmi, chief executive officer, NuGene. "In order to support our network and brand, we will be expanding our media relations, increasing our advertising, creating new support channels for our sales partners and launching new branding and marketing campaigns in partnership with kathy ireland Worldwide."

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