Kent RO Systems Partners with BLACK+DECKER to Launch Advanced Water Purifiers in India

Kent RO Systems, a pioneer in the water purification industry, has announced a licensing partnership with BLACK+DECKER to launch two advanced water purifiers, the BLACK+DECKER Crest RO Purifier and the BLACK+DECKER Zenith RO Purifier, in India.

“We are thrilled to collaborate with BLACK+DECKER on this venture,” says Varun Gupta, joint managing director, Kent RO Systems. “The BLACK+DECKER brand is synonymous with innovation and excellence. Our new range of water purification products are engineered to deliver superior water purification, ensuring that Indian households have access to safe and healthy drinking water.”

“As a global leader in home products, we continue to offer home solutions that allow our consumers to make the most of their lives at home,” says Amit Datta, commercial director licensing, Stanley Black & Decker. “We are committed to making life at home easier by enhancing the brand portfolio in all regions.”

“The partnership of BLACK+DECKER and Kent RO systems demonstrates how brands can connect to be a catalyst for growth, especially for companies looking to share expanded home product offerings in India,” says Pranav Anand, managing partner, LicenseWorks.