Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Two brands are launching a range of homeware products for U.K. and European markets.
February 9, 2022
Homeworks Asia has announced its recent licensing partnership with kathy ireland Worldwide (kiWW).
“We are thrilled to be bringing kathy ireland Home to the U.K. and Europe,” says Adam Holmes, chief executive officer, Homeworks. “Kathy’s brand spans more than 18,000 product SKUs with billions of dollars in sales worldwide. Kathy is a world-class philanthropist, and our relationship will benefit efforts to ensure environmental sustainability.”
The new collaboration will showcase a collection of home products including bedding, home furnishing, accessories, furniture and latest style inspirations to be marketed under the kathy ireland Home brand. The unique range of homeware products designed by Kathy Ireland will be available at retail stores and e-commerce platforms.
“We welcome Adam and the entire Homeworks Asia team to kiWW and are looking forward to working with them in bringing kathy ireland Home products to the U.K. and Germany markets,” says Kathy Ireland, chair, chief executive officer and chief designer, kathy ireland Worldwide. “We’ve been asked many times over the years by companies to enter these two markets, and we wanted to do so only with the right partner. We believe Homeworks Asia is an incredible partner, and we look forward to bringing our products to new markets in different parts of the world.”
The kathy ireland Home products will be available to U.K. and Germany customers in early summer.
Read more about:kathy ireland worldwide
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like