kathy ireland Worldwide Collaborates with Homeworks Asia

Two brands are launching a range of homeware products for U.K. and European markets.

February 9, 2022

kathy ireland Worldwide

Homeworks Asia has announced its recent licensing partnership with kathy ireland Worldwide (kiWW).

“We are thrilled to be bringing kathy ireland Home to the U.K. and Europe,” says Adam Holmes, chief executive officer, Homeworks. “Kathy’s brand spans more than 18,000 product SKUs with billions of dollars in sales worldwide. Kathy is a world-class philanthropist, and our relationship will benefit efforts to ensure environmental sustainability.”

The new collaboration will showcase a collection of home products including bedding, home furnishing, accessories, furniture and latest style inspirations to be marketed under the kathy ireland Home brand. The unique range of homeware products designed by Kathy Ireland will be available at retail stores and e-commerce platforms.

“We welcome Adam and the entire Homeworks Asia team to kiWW and are looking forward to working with them in bringing kathy ireland Home products to the U.K. and Germany markets,” says Kathy Ireland, chair, chief executive

officer and chief designer, kathy ireland Worldwide. “We’ve been asked many times over the years by companies to enter these two markets, and we wanted to do so only with the right partner. We believe Homeworks Asia is an incredible partner, and we look forward to bringing our products to new markets in different parts of the world.”

The kathy ireland Home products will be available to U.K. and Germany customers in early summer.