Kathy Ireland Renews Furniture Partnership
Bush Furniture will continue to create office merchandise for the lifestyle brand.
Kathy Ireland Worldwide and Bush Furniture have extended their partnership for Kathy Ireland Office furniture through 2023.
Under the terms of the agreement, Bush will continue to expand and distribute its current Kathy Ireland Quick to Assemble collection.
“We were thrilled to be awarded with the exclusive license for Kathy Ireland Office, Quick to Assemble several years ago," says Mike Evans, chief marketing officer and principal, Bush Furniture. "We knew then that a partnership with kiWW, one of the most successful brands in the world, presented a tremendous and unique opportunity for our company. Our sales projections were doubled and we are now celebrating a major milestone. We are even more thrilled to be able to share this success with Kathy and her exceptionally talented team at kiWW.”
"The Bush team and their Quick to Assemble technology are extraordinary," says Kathy Ireland, chief executive officer and chief designer, kiWW. "Many, many years ago we tried and failed in the direct-to-business channel. With Bush, we're winning. In concert with our Global Creative Director, Jon Carrasco, we're making miraculous things happen. We are outselling so many leading brands. Our on-trend design work, in-stock positioning and customer connection has powerful results."