The range will initially launch with hangers, shopping bags and more for independent retailers.
NORTH AMERICA–Kathy Ireland Worldwide and Firefly Store Solutions have joined forces to launch a new line of business-to-business store solutions, custom services, visual merchandising, store fixtures and retail packaging geared toward independent retailers.
The initial collection of merchandise will include hangers, shopping bags, wrapping paper and tissue paper in a score of colors and designs.
"We are thrilled to partner with Firefly Store Solutions to bring independent retailers the best in store solutions, fixtures, retail packaging and more. Since 1954, Firefly has been serving independent retailers and earning the reputation of being the best in their industry for innovation, integrity and customer service,” says Kathy Ireland, chair, chief executive officer and chief designer, kiWW. “These are qualities that all of us at kiWW look for in all our partners. Since our company's inception, our goal has been to provide solutions, and we are pleased to forge this partnership with Firefly Store Solutions in bringing solutions to independent retailers,"
The Kathy Ireland by Firefly Store Solutions collection will be available in January 2018.