Ireland will open an array of resources for the the brand related to marketing, production, sales and distribution.

Formula Four Beverages, makers of OXiGEN, has entered into a strategic relationship with Kathy Ireland Worldwide, which will see Ireland serve as the brand’s chief branding advisor, brand ambassador and business consultant.

OXiGEN will also work directly with Level Brand’s I’M 1 and EE1 brands to enhance its marketing and promotional presence. Ireland also serves as a brand adviros for Level Brands.

“Kathy has established herself as one of the foremost authorities on lifestyle branding and marketing worldwide,” says Blair Bentham, founder and chief executive officer, Formula Four Beverages. “What's more, she's also recognized as one of the Top 10 women's health advocates in America, a designation that is wholly aligned with OXiGEN's values. We're incredibly fortunate to form this strategic alignment with Kathy and her team and look forward to learning and growing through her guidance and entrepreneurial expertise.”

The new partnership will also establish Ireland as a public voice for OXiGEN, while also opening a vast array of resources for Formula Four Beverages related to marketing, production, and sales and distribution networks.

"OXiGEN products are destined for global success," says Ireland, chairperson, chief executive officer and chief designer, KIWW. “This is a dynamic lifestyle brand that our company is extremely proud to be a part of. Our team is fortunate and excited to can bring this innovative product to new and disruptive levels in the beverage category and beyond. The moment you experience OXiGEN products, your feeling about water, energy drinks and many other beverages will change. The difference is obvious. In the beverage space, there's OXiGEN and everything else. These life enhancing products are supported by an extraordinary and dedicated team.”