The Buffalo Works and Larson-Juhl will help expand the lifestyle brand into the art and design category.
Under the terms of the agreement, The Buffalo Works will work with kiWW to curate, develop and market the art program. Meanwhile, Larson-Juhl will serve as the exclusive supplier for the branded program.
“The Buffalo Works is thrilled to be appointed, in partnership with Larson-Juhl, as a brand partner to extend the Kathy Ireland brand into a full-scaled licensed art program,” says Joanne Olds, president, The Buffalo Works. “Kathy’s brand is synonymous with fashionable design solutions for the home and we look forward to curating and marketing an art program, with her exceptionally talented and creative team, that customers will enjoy throughout every room in their home.”
The Kathy Ireland art program will debut later this year.
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