The entrepreneur will produce a reality show competition for inventors this fall on USA Network.

August 31, 2021

1 Min Read

Joy Mangano, inventor of Miracle Mop and subject of the Oscar-nominated movie “JOY” starring Jennifer Lawrence, is partnering with global brand extension licensing agency, LMCA, to extend her CleanBoss by Joy brand more broadly into the cleaning, tools and solutions categories.

The line extensions will aim to further improve consumers lives with innovative and effective, best-for-you products for inside and outside of the home.

“This year has inspired more consumers to think about the level of clean in their homes and environments and how they go about selecting products with ingredients that get the job done in a safer and smarter way,” says Mangano. “With CleanBoss, my mission is to deliver what I consider best in class products, in every place that matters, at an incredible value, so you can live a better and brighter life and dial up that clean factor.”

Categories available for licensing include cleaning tools, home solutions, mops, vacuums, deodorizers, air fresheners, wipes, cloths, paper goods, travel solutions, pet products and more.

“We are thrilled to work with Joy, who has spent decades inventing and reinventing ways to improve the everyday lives of consumers with innovative products,” says Ciarán Coyle, president, chief operating officer, LMCA. “With tremendous growth opportunities in the green cleaning space, new CleanBoss by Joy branded licensed products will provide smart, quality options that have the health and wellbeing of consumers at their core throughout all aspects of their world.”

This fall, Mangano will produce and star in “America’s Big Deal,” a live, primetime reality competition for American inventors and entrepreneurs on the USA Network.

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