Joanna Gaines, KILZ Debut Magnolia Lakehouse Collection

New color collection to refresh living spaces with the serenity of lakeside living.

License Global

June 19, 2024

1 Min Read
Cardroom, Magnolia Lakehouse Collection, Joanna Gaines, KILZ
Cardroom, Magnolia Lakehouse CollectionJoanna Gaines, KILZ

Joanna Gaines and the KILZ brand, a leader in high-quality paints and primers, have revealed the new Magnolia Lakehouse Collection of colors curated by Joanna for Magnolia Home. Crafted by KILZ, this new palette highlights seven colors, drawing inspiration from the peaceful charm of lakeside living – a theme that is making a splash in the new season of the celebrated home-renovation series, "Fixer Upper: The Lakehouse."

"My latest project for 'Fixer Upper' is a beautiful, mid-century style house set against Lake Waco," says Gaines. "I wanted my paint choices throughout the home to amplify its setting and nod back to its origin story. I love how this palette of nature-forward hues turned out; they feel fresh yet familiar, bold yet comforting."

The new colors include:

  • Tranquil Waters: a neutral grey with a tinge of blue inspired by still water.

  • Superior: a true-blue hue with a sense of sophistication and ease.

  • Cognac: an earthy brown with rich, reddish hues that evoke warm elegance and depth.

  • Juniper Tree: a warm, sun-washed green that nods to secluded pathways and untouched landscapes.

  • Remote Trail: a rich green hue with warm undertones that captures the grounding qualities of nature.

  • Wooded Acres: a warm and woodsy brown with a touch of green.

  • Blanched: a versatile, warm beige that pairs well with a range of other hues.

The collection colors in the new Magnolia Home by Joanna Gaines Classic Interior Paint line are available at select Ace Hardware stores and coming soon to Magnolia.com. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like