JLG to Serve New Chef Brand


The Joester Loria Group has been appointed to build a licensing program for celebrity chef and TV personality Fabio Viviani.

JLG plans to bring Viviani’s signature recipes and passion for food, wine and entertaining to a line of products that provide simple solutions to home cooks everywhere.

Among the categories JLG is considering for the brand are food, wine, spirits, housewares, cookware and gifts.

“Fabio Viviani exemplifies why Americans have become foodies,” says Debra Joester, president, JLG. “His passion and accessible approach to food and entertaining is a great platform for the kind of food and lifestyle products that millions of his viewers are seeking.”

Viviani is the owner of three restaurants–Firenze Osteria and Café Fírenze in the Los Angeles area and Siena Tavern in Chicago–and is perhaps best known for his appearance on season five of the Bravo reality series “Top Chef” in 2008 where he earned the Fan Favorite title. He is also the host of the award-winning web series “Chow Ciao!” on Yahoo!, which is the No. 1 lifestyle and food show on the Internet.

“If you ask me ‘success’ comes before ‘work’ only in the dictionary,” says Viviani.  “That's why when I had to face the choice of whom to team up with in order to expand the horizon of my brand, I went out and ask who were the most dynamic, hardest working people in the licensing industry, and that's how I meet the team at JLG. I have no doubt in their capability to help me make my brand a worldwide legacy.”