The Joester Loria Group inks deal for branded kids’ bedding.
The Amy Coe spring 2017 line by Welspun will feature Coe’s embellishments, graphics and designs on a range of sheets, comforters, duvets, shams, mattress pads, bed skirts and toss pillows for cribs and beds.
The exclusive bedding designs will be available in sets as well as mix-and-match options.
The Amy Coe bedding range will hit retail next spring.
Additionally, marketing support for the children’s range will also kick off next year with traditional print and digital PR campaigns, mommy and fashion blogger features and social media campaigns on Instagram, Facebook and Pinterest.
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