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Jewel Grows Shell Rummel Brand

Jewel Grows Shell Rummel Brand

Watercolor artist Shell Rummel has debuted new bedding collection and bath collections, in two deals brokered by her agent, Jewel Branding & Licensing.

New bedding, bath and home décor offerings in the works for the acclaimed artist. 

Watercolor artist Shell Rummel has debuted new bedding and bath collections, in two deals brokered by her agent, Jewel Branding & Licensing.

Rummel has transitioned from previous bedding licensee Nostalgia Home to new partner Westpoint Home as part of Westpoint's acquisition of Nostalgia.

“The transition to Westpoint Home has been seamless,” says Rummel. “They did not miss a beat in understanding how to translate the serene, calming feel of my designs into a beautiful bedding collection. It has been an extraordinarily busy year for my brand.”

Additionally, the art brand has signed a new deal with Popular Home for a line of bath products that will include shower curtains, mats and bath accessories and will also feature designs that coordinate with the Westpoint bedding.

Both lines debuted to the trade in September. Additionally, new rug and decorative pillow collections from licensee Surya will also be unveiled in January 2016. All three lines will then be available at retail later that year.

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