California lifestyle brand will expand into home goods in North America.

The California lifestyle brand Hang Ten has appointed Jewel Branding & Licensing as its North American licensing agent in all home categories.

Jewel Branding will now work to expand Hang Ten’s portfolio of designs into a variety of home categories including fashion bedding, home décor accessories, furniture, rugs, housewares and tabletop.

“Given the rapid growth of Hang Ten in multiple categories, we felt the timing was right to enable our customers to experience the brand throughout their homes, making Hang Ten a true lifestyle brand,” says Marc Setton, chief executive officer, Hang Ten. “Jewel Branding’s proven track record of building brands in home categories made them a natural fit for Hang Ten.”

Hang Ten was founded in 1960 and is a California lifestyle brand that spans a wide age demographic. The brand has a strong emphasis on living an active lifestyle and is currently available across categories including apparel, swimwear, sunglasses, footwear and outdoor recreational products.

“We’re so thrilled to be working with Hang Ten to further extend the iconic brand and archival art,” says Ilana Wilensky, vice president, Jewel Branding. “The brand is synonymous with beach and outdoor lifestyle which translates very well across many home categories.”