Inspire Me! Home Décor, the lifestyle brand founded by designer, author and entrepreneur, Farah Merhi, has secured a long-term deal with leading MENA home retailer Home Centre for a line of home décor and home furnishings. The deal with Home Centre was brokered by Inspire Me! Home Décor’s sub-agent for the MENA region, WildBrain CPLG, in partnership with the brand’s global licensing agent, Thrive Brand Licensing.
"I’m very excited to launch my Inspire Me! Home Décor collection with Home Centre in the Middle East, and given my roots, this project is very close to my heart,” says Farah Merhi, founder, Inspire Me! Home Décor. “We share the same vision, which is a gold standard of quality, reliability and honesty. Every piece in the collection is timeless, classic and intended to make a statement, whether on its own or styled with other items. I look forward to seeing how consumers and designers incorporate the range into their beautiful homes.”
Inspire Me! Home Décor’s new collection for Home Centre includes bedding, curtains, rugs, dinnerware, serveware, drinkware, decorative accessories, lighting, towels and bath accessories.
“Inspire Me! Home Décor’s latest collection perfectly encapsulates Farah’s comfortable yet glamorous style, with its neutral colors, soft fabrics and exquisite design detail,” says Neesha Law, commercial director, WildBrain CPLG Middle East. “Home Centre holds values that are perfectly aligned with Farah’s philosophy of bringing timeless designs to consumers at an affordable price point, so we knew they would make the ideal partner to bring this incredible range to the MENA market.”
This introductory collection is now available at Home Centre stores across the MENA region and online. It’s part of the retailer’s ‘Ramadan is Better Together’ region-wide campaign, aimed at offering customers curated collections that invoke the spirit of celebration.
“Inspire Me! Home Décor has been an astounding consumer products success in North America,” says Erin Dippold, president, Thrive Brand Licensing. “As a Lebanese American, making her products available to the Middle Eastern region has been a priority to Farah since day one. Home Centre was the ideal partner for this collaboration given their position as a leading home retailer and their vision as to what Inspire Me! Home Décor for Home Centre could become. We’re thrilled to see that vision realized and look forward to working closely with the Home Centre team to expand the partnership for years to come.”