IHA: Paula Deen Showcases New Housewares

Celebrity cooking icon expands into housewares with everyday and holiday lines.

Paula Deen has partnered with Jokari/U.S. to unveil three new collections at the International Home + Housewares Show, taking place through Tuesday in Chicago, Ill.

The three new collections include Paula Deen Consumables, Paula Deen Holiday and Paula Deen Everyday. The consumables collection features five different baking mixes based on menu items from Deen’s restaurants. The holiday collection includes a gift wrap organizer, ornament organizer, tree storage bag and a wreath holder. Finally, the everyday collection includes items such as bag holders, cargo totes, coupon holders, shoe organizers, purse racks and more. Additionally, the holiday and everyday housewares line are available in toile prints and aim to reflect personal aspects of Deen’s life.

The introduction of the Paula Deen baking mixes also marks Jokari’s first steps into the consumables category.

All three product lines will be showcased at Jokari’s booth at the International Home + Housewares show. The products are also available to view on Jokari’s website and will be available for purchase later this year.

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