IFLScience, SHO Launch Partnership

Licensing Link firms up deal with SHO to raise funds for the global reforestation charity.

December 12, 2019

Licensing Link Europe has announced a campaign for the IFLScience brand and SHO to launch two limited-edition designs of their stainless steel reusable bottles. Ten percent of the sales of the new SHO lines will be donated to One Tree Planted – an environmental nonprofit dedicated to global reforestation.

“This trio of brands each has sustainability and the natural world at the core of their business,” says Chris Taday, director, Licensing Link. “Bringing them together for the campaign during Earth Month, will help to leverage each of their efforts. The environment is a key focus of education for IFLScience, and the campaign will help to further inform its users about the importance of reducing waste and creating eco-friendly alternatives.”

The activity, set to launch in time for Earth Month in April 2020, will be promoted via IFLScience, One Tree Planted and SHO’s social media channels. Consumers will be invited to post a photo of their limited-edition SHO bottles to their social media accounts

using #IFLearthmonth. For each photo posted, IFLScience will donate funds toward a tree that will be planted by One Tree Planted.

“We’re thrilled to be working with like-minded organizations like SHO and One Tree Planted to make a positive difference to the environment,” says Michele Kuprewicz, head, retail and licensing, IFLScience. “The campaign is perfectly aligned with our mission at IFLS, and we’re looking forward to seeing the benefits the limited-edition bottles can bring about.”

The water bottles will be available online.

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