HGTV and HSN have launched a new multi-year partnership that will see HGTV become the face of HSN’s outdoor living category. Beanstalk is HGTV's exclusive licensing agency.
The partnership, which launched Tuesday with the debut of the HGTV Home plant collection, will include branded products in a range of categories as well as original content across both networks’ digital and on-air platforms.
Top HGTV experts, such as designer John Gidding of “Curb Appeal,” will appear on HSN to offer advice and showcase an assortment of HGTV-curated outdoor products, including exclusive HGTV Home-branded items.
“This special collection will offer smart, functional and aesthetically appealing solutions for everyone’s outdoor lifestyle,” says Ron Feinbaum, general manager, consumer products, HGTV. “We expect that HGTV Home Outdoor Living at HSN will further enhance HGTV’s relationship with an audience who is passionate about home, especially those people who believe that the beauty of home should transcend four walls.”
HGTV Home Outdoor Living at HSN will feature products across various categories including outdoor equipment, plants, lighting, water accessories, outdoor entertaining, garden tools and outdoor solutions. HSN plans to expand the partnership in the future to introduce HGTV Home Outdoor Living branded products in additional home categories.
Both network’s websites are also featuring digital storefronts with products and how-to videos.