The collection is available exclusively at Lowe’s.

License Global

September 29, 2020

2 Min Read
hgtv.png

HGTV Home by Sherwin-Williams has revealed its trending 2021 Color Collection of the Year and a distinguished 2021 Color of the Year, created in partnership by the design experts at HGTV and the paint company Pros trust.

Available exclusively at Lowe’s, the designer-inspired Color Collection of the Year includes 10 complementary colors that are influenced by experiences, virtual and real to create a reveal-worthy style that all HGTV fans desire. The collection is composed of earthy tones inspired by nature with a dose of vibrancy. The Color of the Year is Passionate, which the companies describe as a deeply saturated hue that is daringly rich and invigorates the senses. 

“The current cultural climate has created a state of overstimulation and information overload which has encouraged trends to live life with minimalism,” says Ashley Banbury, color designer, HGTV Home by Sherwin-Williams. “Consumers are eager to streamline and simplify their lives and homes, but that doesn’t mean we need to forgo having fun with color. When used thoughtfully in design, color can be immersive and incite emotion. Whether it be monochromatic or colors with high contrast… color is now being used as the main accessory in a space to embody a sense of comfort and confidence.” 

 

The 2021 Color Collection of the Year includes: 

 

  • 2021 COLOR OF THE YEAR, PASSIONATE (HGSW2032):  Passionate is a deeply saturated hue that the company calls daringly rich.

 

  • 2021 COLOR COLLECTION OF THE YEAR, DELIGHTFULLY DARING: Influenced by experiences, virtual and real, colors read authentic and earthy with a dose of vibrancy.

    • Dark Bronzetone (HGSW2501)

    • Diamond Weave (HGSW3166)

    • Bohemian Lace (HGSW4052)

    • Passionate (HGSW2032) 

    • Long Horizon (HGSW2371) 

    • Pale Apricot (HGSW1126) 

    • September Skies (HGSW1333) 

    • Breezy Aqua (HGSW1335) 

    • Cloverfields (HGSW2302) 

    • Copper Kettle (HGSW2121) 

 

The colors within the Delightfully Daring Color Collection are available for purchase exclusively at Lowe’s.

For the latest news in licensing from companies in this category, click here.

Read more about:

hgtv

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like