Lifestyle brand HGTV Home has announced plans for the new Make It Mine campaign in collaboration with its brand partners Bassett Furniture, ELK Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams.

The three-part campaign will feature a partner-wide discount on HGTV Home products, a new one-hour special, “HGTV Home Makeover” and a $50,000 consumer sweepstakes.

Beanstalk, HGTV’s exclusive licensing agent, brought HGTV together with its licensed brand partners to form the collection of HGTV Home-branded products.