Hamilton Beach Introduces Clorox Brand Air Purifiers

Company continues to expand in the home health and wellness market.
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License Global

April 20, 2022

Hamilton Beach

Hamilton Beach Brands has introduced the first products in a new line of air purifiers under the Clorox brand name as part of an exclusive multiyear trademark licensing agreement with The Clorox Company.  

"Hamilton Beach Brands is excited to launch our new line of premium air purifiers under the Clorox brand name, and we look forward to introducing additional models in the coming months," says Scott Tidey, senior vice president, consumer sales and marketing, Hamilton Beach Brands. "We are confident that our experience as a leader in the air purifier market, combined with the trusted and well-known Clorox brand name, will be a winning combination for providing consumers with premium product offerings." 

The new air purifier models include a Clorox Large Room True HEPA Air Purifier and a Clorox Tabletop True HEPA Air Purifier and replacement filters. The new products are available at top retailers, including Amazon, Walmart.com and Target.com. Hamilton Beach Brands plans additional launches

in the coming months, including a Clorox Medium Room True HEPA Air Purifier, and three new connected technology models under the Clorox brand that use the Alexa App and Voice Integration services: Alexa Large Room True HEPA Air Purifier, Alexa Medium Room True HEPA Air Purifier and Alexa Tabletop True HEPA Air Purifier. 

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