Sponsored By

Guidecraft, Martha Stewart and Marquee Brands to Debut Martha Stewart Kitchen Helpers

New educational play set helps children learn the ropes in the kitchen.

License Global

May 20, 2021

2 Min Read
MarthaStool.png

Guidecraft, developer of educational environments in classrooms and at home, is teaming up with Martha Stewart and Marquee Brands once more to launch a line of Martha Stewart Kitchen Helpers following the success of the collaborative Martha Stewart Living and Learning Kids' Furniture Collection.

“We partnered on The Martha Stewart Living and Learning Kids’ Collection with Guidecraft, the true leaders and experts in children’s furniture, to blend learning, living, play and media all into one functional and aesthetically pleasing product,” says Kevin Sharkey, executive vice president, executive director, design, Martha Stewart. “Two of the defining characteristics of every Martha Stewart product are function and innovation. Guidecraft understands the functionality of children’s furniture and they innovate so that children can maximize their potential as they continue to grow and develop. The Kitchen Helper can be easily integrated into the kitchen, offering children the opportunity to observe and participate in cooking at a very early age.”

The Kitchen Helper by Guidecraft is a step stool for toddlers. Products are available beginning May 21 through Guidecraft.com as well as participating retailers nationwide, including Amazon and Wayfair.

The Martha Stewart Kitchen Helper features a new design inspired by custom kitchen cabinetry and comes in four color choices: white, charcoal, taupe and mint green. Details, such as the inset acrylic windows, two mesh Keepers, a non-slip mat and an adjustable platform for growing children are also included. The Martha Stewart Crafting Kids' Collection will follow in August. Additional products, such as play tents and bedroom furniture, will be introduced for holiday 2021 and beyond.

“This new launch combines the strength of the Martha Stewart brand in home, crafting and cooking with the focus on family and togetherness of our flagship product, the Kitchen Helper,” says Gary Bilezikian, president, Guidecraft.

“In addition to bringing increased recognition to the product and the category, the success of the collaboration ultimately translates to helping children gain more agency in terms of learning, social emotional development and connectedness.”

Read more about:

martha stewart

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like