“We partnered on The Martha Stewart Living and Learning Kids’ Collection with Guidecraft, the true leaders and experts in children’s furniture, to blend learning, living, play and media all into one functional and aesthetically pleasing product,” says Kevin Sharkey, executive vice president, executive director, design, Martha Stewart. “Two of the defining characteristics of every Martha Stewart product are function and innovation. Guidecraft understands the functionality of children’s furniture and they innovate so that children can maximize their potential as they continue to grow and develop. The Kitchen Helper can be easily integrated into the kitchen, offering children the opportunity to observe and participate in cooking at a very early age.”
The Martha Stewart Kitchen Helper features a new design inspired by custom kitchen cabinetry and comes in four color choices: white, charcoal, taupe and mint green. Details, such as the inset acrylic windows, two mesh Keepers, a non-slip mat and an adjustable platform for growing children are also included. The Martha Stewart Crafting Kids' Collection will follow in August. Additional products, such as play tents and bedroom furniture, will be introduced for holiday 2021 and beyond.
“This new launch combines the strength of the Martha Stewart brand in home, crafting and cooking with the focus on family and togetherness of our flagship product, the Kitchen Helper,” says Gary Bilezikian, president, Guidecraft.
“In addition to bringing increased recognition to the product and the category, the success of the collaboration ultimately translates to helping children gain more agency in terms of learning, social emotional development and connectedness.”
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