Appliance brand taps agent to expand into new categories such as cookware, kitchen textiles and more.
MCA Corporation has appointed brand licensing agency Global Icons to serve as the exclusive worldwide licensing agent, excluding South Korea, for the Magic Chef brand.
Through the agreement, Global Icons will now further develop the appliance brand into product categories such as household electrics, kitchen gadgets, cookware, kitchen textiles and food.
“Our products are not only in our customers’ kitchens, but also in other areas of their home. Magic Chef is found in recreation rooms, dormitories, in-law suites, campers and anywhere else our customers call home,” says Lily Kunz, marketing and brand director, MCA Corporation. “Our time-honored history and trusted expertise is ideal for the expansion of the Magic Chef brand. Our agreement with Global Icons will further enhance our brand-building strategy for Magic Chef.”
“Magic Chef has consistently evolved to meet the needs of its consumers,” says Jeff Lotman, chief executive officer, Global Icons. “This method is what will guide us in the new product collections.”