Best Brands Consumer Products, IKO Imports and NewAir will release new products for the culinary brand.
NORTH AMERICA–Global Icons has signed on three new licensees to create an assortment of kitchen appliances for the Magic Chef brand.
First, Best Brands Consumer Products will produce a range of kitchen tools including textiles, cutlery, storage and more.
Meanwhile, IKO Imports will release a number of cookware collections.
Finally, NewAir will present a collection of water dispensers and air fryers.
“Magic Chef has been an exceptional brand to represent in the market, and we are pleased to bring three strong partners on board” says Jeff Lotman, chief executive officer, Global Icons.
The initial product lines are slated to hit store shelves this spring at national retailers and online.