Gap and Walmart have announced a strategic partnership for the debut of Gap Home, an exclusive brand of home essentials.
Launching June 24 and available only on Walmart.com, the Gap Home collection will feature more than 400 items across home décor, tabletop, bedding and bath. Products will be designed for dressing all spaces, from college dorms to forever homes.
New Gap Home seasonal and special collections will drop throughout the year and will be developed in partnership with Gap’s licensing agency, IMG.
“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand,” says Anthony Soohoo, executive vice president, home, Walmart. “A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces. Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and décor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”
The Gap Home launch collection is made with the planet in mind, including items made with organic cotton and recycled materials and featuring materials like denim and chambray with unique finishes.
“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” says Mark Breitbard, president, chief executive officer, Gap. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American Style in all new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”