Gaiam Extends into Supplements

The brand’s first-ever nutritional supplement is slated to hit retail early next month.

NORTH AMERICA–Sequential Brands Group has partnered with SDC Nutrition, a nutraceutical manufacturer, to develop a range of over-the-counter organic supplements under the Gaiam brand.

The new organic supplements will feature organic vegan and whey protein as well as a new category of products, named Seed-2-Formula.

The organic vegan protein and organic whey protein products are now available for pre-order via Gaiam.com and will begin shipping early next month.