Furniture Brands Adds Kids' Licensees

Stork Craft Manufacturing has inked a deal with Furniture Brands International to develop and market baby and kids’ furnishings for brands such as Broyhill, Lane, Thoamsville and Drexel Heritage.

Stork Craft’s collections will include cribs, changing tables, dressers, toddler/youth bunk beds, gliders and related accessories and will be marketed across multiple product categories, price points and distribution channels.

“Stork Craft is a recognized leader in the kids’ furnishings industry, and we are excited to have them as a new licensing partner. They have a proven track record of high-quality products, strong customer service and a commitment to successfully develop each kids’ furnishings collection to reflect the positioning and heritage of each of our brands,” says Mark Wiltshire, president, special markets, Furniture Brands International.

“We are extremely excited about this strategic licensing partnership as it allows us to bring universally recognized and trusted brand names to today’s consumers as well as both new and existing retail customers in the juvenile and kids’ furniture industry,” says Dwight Ifland, vice president, sales and marketing, Stork Craft. “The collaborative efforts between Furniture Brands International and Stork Craft will bring to the market high-quality, on-trend, safe and durable kids’ furnishings under the umbrella of world class brands and be made available to new and growing families through retailers nationwide.”

The children’s furniture collections will roll out at retail in the third quarter of this year.