Iconic American brand brings in slew of licensees focused on home, tools and lifestyle.
The Fuller Brush Company has signed a multitude of new licenses for products that help consumers “Live Fuller” including USA Filtration, Core Pacific and Card.com.
USA Filtration will use the Fuller Brush name on its under-the-sink and whole-house water purification systems; Core Pacific will create a line of folding step stools and shower curtain rods; and Card.com will offer “Live Fuller” prepaid debit cards that will feature classic and retro themes from Fuller Brush’s 1950s and '60s catalogs.
“Fuller is a good fit for us because of their ‘Made in the USA’ foundation and brand recognition for selling high-quality cleaning and personal care products to a dedicated consumer base. We are excited about this relationship,” says John McNulty, general manager, USA Filtration.