FUBU Partners with PEM America for Home Fashions

The FUBU brand has announced the debut of its new home fashion collection with home textile manufacturer PEM America. PEM America will showcase the FUBU Home Collection in their showroom during Home Textile Market Week beginning March 21. 

The FUBU Home Collection includes an assortment of comforters sets, sheets, pillows, throws and other home decor, with offerings for all channels of distribution including on Fubu.com 

“We are very happy to see the FUBU brand again expanding across all market segments,” says Daymond John, co-founder, FUBU. “Following many years of collaborations and limited-edition releases, we are now offering the FUBU brand to a new generation of customers. We selected PEM America for this category as they are a trusted leader in the home space and really understand the brand DNA and strategy.” 

“FUBU remains an active voice for the Black community and its culture and will continue to be a beacon for equality and human rights for all,” says J. Alexander Martin, co-founder and executive vice president and creative director, FUBU.  

The FUBU x PEM America license was created by The Brand Liaison as licensing agent for FUBU.