Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.

“Man Cave is the seal of approval for what men want,” says Nick Beste, president, Man Cave. “Our products cater to any Man Cave whether it is the game room, the grill, the garage or the basement.”

Established Brands plans to build a retail-driven licensing program for the brand that will offer a wide range of lifestyle products for men beginning Father’s Day 2014.

Among the categories the partners are considering are grilling, furniture, home décor, food and beverage, games and novelty.

“Man Cave is the ideal brand to deliver man-approved, buzz worthy products for men and gift givers looking for unique items to outfit any Man Cave,” says Bob Traub, president, Established Brands.

Man Cave is actively seeking licensees in games and sport, garage and outdoor, home décor, cooking and entertainment and food and beverage.