Endemol Shine Group Launches MasterChef Kitchen Gear in South KoreaEndemol Shine Group Launches MasterChef Kitchen Gear in South Korea

Endemol Shine Group has announced they have teamed up with South Korea’s SJ Trend Co, who will manufacture and distribute a range of MasterChef cookware and kitchen appliances.

The deal will see a range of cookware and kitchen appliances based on the cookery brand available in South Korea for the first time. Ranges will include kitchen utensils as well as pots and pans.

“MasterChef is a much-loved brand here in South Korea having successfully aired for five seasons and the show’s popularity will be equally linked to these licensed products,” says Suk- Ryal Yoon, SJ Trend Co. “With the high awareness of the MasterChef brand as well as the growing consumption phenomenon, we’re expecting the collection through the home shopping channel will be very positively received.”

The first product to be unveiled is a ‘Double Action Compaction Blender’ which is a blender and food processor in one and will be launched on Hyundai Home Shopping this month and available at online retail outlets in South Korea.