The product line is set to include cookware, bakeware, appliances and gadgets that will be offered exclusively to casino guests to create a new “MasterChef” experience in the kitchen.
“I speak on behalf of our clients and Gander Group team when I say we are more than thrilled to be partnering with this incredible brand,” says Josh Blake, chief executive officer, Gander Group. “Home has taken on a new meaning for all of us over these last few months, and we look forward to being able to create cookware that can inspire creativity and elevate home-cooked meals.”
In addition to this new casino collection, the “MasterChef” brand already extends into a range of commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities. Recent extensions include
for the South Korean market and a
in partnership with Animoca Brands
“We are thrilled to be partnering with the fantastic team at Gander Group to bring high quality and unique ‘MasterChef’ cookware, kitchen tools and textiles, barware and appliances to the casino market,” says Amber Sheppo, senior vice president, licensing, Endemol Shine North America.
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