Ellen DeGeneres Grows Lifestyle Brand

Talk show host Ellen DeGeneres has tapped a three licensees–Royal Doulton, Thomasville Furniture and Loloi Rugs–to continue to grow her lifestyle brand ED.

April 6, 2018

Ellen DeGeneres Grows Lifestyle Brand

TV personality expands into new categories with upcoming tabletop, furniture and rug collections.

Talk show host Ellen DeGeneres has tapped a three licensees–Royal Doulton, Thomasville Furniture and Loloi Rugs–to continue to grow her lifestyle brand ED.

First, Royal Doulton, a contemporary interior living brand, will create eight different collections of tableware in a variety of textures and colors. The ED Crafted by Royal Doulton collections will launch globally in March 2017 and will be available at RoyalDoulton.com and Bed Bath & Beyond.

“We are excited to be partnering with Ellen DeGeneres for her first tableware launch,” says Michael Craig, president, The Americas at Fiskars Living. “Ellen encourages individuality and self-expression, making her the perfect partner for Royal Doulton. Together, with our shared values, Ellen and the Royal Doulton team focused on delivering a lifestyle collection crafted of relaxed and eclectic products which bring a unique, original flair to any home.”

Next, the ED Ellen DeGeneres home collection by Thomasville Furniture will feature more than 100

pieces in two styles–relaxed mid-century and rustic modern.

Finally, Loloi Rugs will debut seven new rug collections as well as a line of pillows and blankets for the ED brand. The new collections will be reflective of DeGeneres’ style and will feature a variety of colors, fabrics and textures.

The complete collection of ED Ellen DeGeneres home categories will launch in spring 2017, with additional categories launching in fall 2017.

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