TV personality expands into new categories with upcoming tabletop, furniture and rug collections.

Talk show host Ellen DeGeneres has tapped a three licensees–Royal Doulton, Thomasville Furniture and Loloi Rugs–to continue to grow her lifestyle brand ED.

First, Royal Doulton, a contemporary interior living brand, will create eight different collections of tableware in a variety of textures and colors. The ED Crafted by Royal Doulton collections will launch globally in March 2017 and will be available at RoyalDoulton.com and Bed Bath & Beyond.

“We are excited to be partnering with Ellen DeGeneres for her first tableware launch,” says Michael Craig, president, The Americas at Fiskars Living. “Ellen encourages individuality and self-expression, making her the perfect partner for Royal Doulton. Together, with our shared values, Ellen and the Royal Doulton team focused on delivering a lifestyle collection crafted of relaxed and eclectic products which bring a unique, original flair to any home.”

Next, the ED Ellen DeGeneres home collection by Thomasville Furniture will feature more than 100 pieces in two styles–relaxed mid-century and rustic modern.

Finally, Loloi Rugs will debut seven new rug collections as well as a line of pillows and blankets for the ED brand. The new collections will be reflective of DeGeneres’ style and will feature a variety of colors, fabrics and textures.

The complete collection of ED Ellen DeGeneres home categories will launch in spring 2017, with additional categories launching in fall 2017.