Ellen DeGeneres Expands Lifestyle Brand

Talk show host Ellen DeGeneres has tapped two licensees–Jo-Ann Fabric and Royal Doulton–to continue to grow her lifestyle brand ED.

April 6, 2018

Ellen DeGeneres Expands Lifestyle Brand

Jo-Ann Fabric and Royal Doulton are on board to bring the TV personality into new home décor categories.


First, Jo-Ann Fabric and Craft Stores, a fabric and craft specialty retailer, has developed a fabric collection consisting of 30 unique designs that are ideal for window treatments, upholstery, bedding and a host of other home décor options.

The ED fabric collection is now available exclusively at Jo-Ann stores and online at JoAnn.com.

“Ellen DeGeneres is a beloved household name who also has a passion for interior design, thus making for a great partnership,” says Sharyn Hejcl, executive vice president and chief merchandising officer, Jo-Ann Stores. “The ED fabric collection is fresh and inviting; we’re confident this line will resonate with our customers and we’re eager to see how they revitalize their living spaces with this high-quality assortment.”

Next, Royal Doulton, a contemporary interior living brand, has released its collection of ED tableware, which

features four different patterns inspired by Ellen’s love of nature.

The ED Crafted by Royal Doulton line is now available at RoyalDoulton.com.

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