Licensees like the Camuto Group, Naturepedic, Peg Perego and more are on for the BuyBuy Baby collaboration.

NORTH AMERICA–Ellen DeGeneres has launched an extensive baby lifestyle collection exclusively at BuyBuy Baby in the U.S.

The new range features a robust assortment of products including swaddles, blankets and bibs from Aden by Aden + Anais; nursery furniture from Bivona & Company; footwear and diaper bags from Camuto Group; infant bedding, blankets, bibs and bath products from Crown Crafts; crib mattresses and protector pads from Naturepedic; umbrella strollers from Peg Perego; socks, hats and booties from SABG; and layette and playwear from WeePlay.

The ED Ellen DeGeneres baby collection will also feature a variety of animal patterns (including the ED doodle dog and dancing bunnies) as well as DeGeneres’ humorous baby sayings.

“Babies love to be swaddled and should always be surrounded by love and kindness. I created my baby collection with that thought in mind,” says DeGeners. “Each piece has a message of love and the line is filled with whimsical and fun pieces. I don’t have a baby, but I love to be swaddled and you will too.”

The ED Ellen DeGeneres baby lifestyle collection is now available exclusively at BuyBuy Baby and online at buybuybaby.com.