Dyper Launches Smurfs Line

Limited-edition products available at Walmart.

License Global

July 4, 2024

1 Min Read
Smurftastic Dyper line
Smurftastic lineDyper

Dyper, an environmentally conscious baby care company, is expanding its portfolio by launching its new cotton-enhanced limited edition Smurftastic line, exclusively available at select Walmart stores and Walmart.com.

Featuring character prints of the beloved Smurfs, Dyper Smurftastic Diapers and Training Pants are made with a cotton-enhanced cover. Each size introduces families to a new Smurf character, from Brainy Smurf and Papa Smurf to Smurfette and other members of the little blue eco-warrior squad. 

“Dyper’s limited edition Smurftastic line was created for families in search of fun, skin-safe, cost-effective and high-performing babycare products,” says Giusy Buonfantino, chief executive officer, Dyper. “These new diapers and training pants are cotton-enhanced, which makes them incredibly soft on baby’s skin, in addition to being ultra-absorbent."

With each purchase of limited edition Smurftastic Diapers, Training Pants and Swim Pants, Dyper will contribute to the recovery of plastic from the ocean, verified by rePurpose Global.

“We see the Dyper Smurftastic line as a more affordable entry point for parents who may also be considering more eco-conscious products for their families,” says Buonfantino. “Dyper is relentlessly focused on making our world a better, happier and safer place for children to grow up in. Partnering with the Smurfs – whose deep commitment to protecting the oceans – echoes our own desire to keep Earth clean and blue.”

Dyper has also co-curated an environmental educational curriculum with rePurpose Global, complete with articles and family-friendly activities aiming to foster an appreciation for the outdoors, hosted on Dyper.com and through the Dyper mobile app.

About the Author(s)

License Global

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