July 30, 2020
Dreamtex has partnered with Endemol Shine Group and Caryn Mandabach Productions to launch a licensed homewares collection in honor of the gangster TV drama “Peaky Blinders.”
Dreamtex will debut series inspired bedlinen, flannel blankets and a towel in August. The line marks “Peay Blinders” first foray into the bedding and towel space.
“It’s been a dream to partner with Dreamtex for the first range of ‘Peaky Blinders’ inspired bedding and towels,” says Jane Smith, group director, brand licensing & gaming, Endemol Shine Group. “Our consumers love having pieces of the Shelby family in their home and it’s fantastic we have such a brilliant range of licensees to collaborate with to make this a reality. It is a testament to the everlasting popularity of the brand, and we look forward to bringing the fans more ‘Peaky’ products in the future.”
All products will feature the Shelby Company branding from the series in a black and white design. Reversible bedding sets will be available in single, double and king sizes to cater for all ages of the program’s fans.
“’Peaky Blinders’ has such a loyal audience and we are excited to now be part of Endemol Shine Group’s fantastic licensing drive,” adds Anthony Duckworth, managing director, Dreamtex. “Our new Shelby Company range will be ideal for gift givers looking for something different for the ‘Peaky Blinders’ fan in their family and we have no doubt they will love our classic home textile designs.”
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