Dreamtex has partnered with Microsoft to develop a homewares collection for Xbox and “Halo” franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.
“We have a proud history of working with classic video game titles and we are delighted to welcome Xbox and ‘Halo’ to the Dreamtex family,” says Anthony Duckworth, managing director, Dreamtex. “We believe we have created a really strong homewares range to appeal to gamers. With ‘Halo Infinite’ destined to be Master Chief’s greatest adventure of the ‘Halo’ series to date, we are also excited to be part of the consumer products journey with 343 Industries and are looking forward to the game’s release later this year.”
Following the global launch of the fourth generation Xbox Series X and Series S, Dreamtex has unveiled various Xbox branded duvet designs and blankets for the home. The collection will include reversible bedding sets and available in multiple colors and sizes to cater to gamers of all ages. The collection will also include innovations like glow in the dark textiles.
“Gamers and even Spartans need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, head, “Halo” and Xbox Consumer Products. “We are thrilled to be working with a great partner like Dreamtex to roll out high-quality and brand-appropriate Xbox and ‘Halo’ bedding, and we hope fans are ready to recharge and level up their bedrooms with these new stylish and comfy sets.”