Boutique bedding specialist Dreamtex has announced it will now be working with Liverpool FC on licensed homewares.
Dreamtex is launching an initial duvet design with the Liverpool FC crest dominating the front cover and pillowcases in both single and double-size sets. Fans can flip the duvet over for a repeat crest pattern on a white background. A red fleece blanket featuring the club badge and anthem words, “You’ll Never Walk Alone” will also form part of the launch range, with more designs planned for the coming season.
“We are thrilled to be working with Liverpool FC’s licensing team on home décor merchandise and to be sharing in the success story of one of the world’s biggest and most successful football clubs,” says Anthony Duckworth, managing director, Dreamtex. “We hope LFC fans will love the opportunity to show their support from their bedrooms with our official bedding.”
Stock will be arriving in early 2021. Other PR activity will include influencer gifting and consumer press competitions.