Dreamtex is Game for ‘God of War’ Merch
Boutique bedding specialist Dreamtex has inked an agreement with Sony Interactive Entertainment Europe to add the PlayStation and “God of War” brands to its growing video game portfolio.
PlayStation’s graphics will feature on Dreamtex bedlinens and home accessories, such as duvet sets. Dreamtex’s “God of War” duvet design will feature Kratos and Atreus on the front, with logo and icon style artwork on the reverse.
“We are thrilled to be welcoming SIEE into the Dreamtex family,” says Andrew Downie, commercial director, Dreamtex. “The power of gaming brands and the millions of social media followers they have is quite phenomenal, and we cannot wait to introduce both the PlayStation and ‘God of War’-branded bedlinen to our retailers. We feel it is important to offer fans a greater choice of bedroom décor to help them showcase their gaming allegiances, and our new range is definitely going to give them that.”