April 6, 2018
“In essence, the DreamCover is a shaped duvet cover. The edges of the duvet are cut and stitched to follow the outline of a character or pattern, in this case Joey JCB,” says Andy Downie, commercial director, Dreamtex. “This styling enhances the overall printed design, bringing the character to life and adding an extra dimension to the product in a way that is completely different to any other kids’ bedding on the market.”
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