Donny Osmond Adds Home Partners

Donny Osmond Home has added a series of new partners as Osmond celebrates the 50th anniversary of his TV debut. The brand’s manager Clique Here negotiated the new deals.

Ellison First Asia has signed on for bedding, R Squared for dinnerware, Lamp Works for lighting and Anji Mountain for natural fiber area rugs.

Products will hit shelves at the end of the year.

“There will be a significant degree of consumer recognition given to Donny’s 50 years in entertaining, which coincides with the brand launch,” says Deb Wallace, senior vice president, Clique Here. “There simply is no better role model for home and family than Donny Osmond. This brand provides unparalleled recognition, trust and consumer attraction by delivering products with the aspirational values that Donny represents. That can’t be duplicated in any other brand. It’s such an exciting point of departure for the brand and its licensee partnerships.”