Dolly Parton Launches Williams Sonoma Holiday Collaboration

The new collection inspired by Dolly’s holiday traditions is available only at Williams Sonoma.

License Global, Content Editor

September 28, 2020

2 Min Read
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Williams Sonoma has announced the launch of a new collaboration in partnership with entertainment and international icon, Dolly Parton.

The collection is inspired by Dolly’s holiday traditions and includes Dolly’s signature sugar cookie mix and a replica gingerbread log cabin reminiscent of her childhood home. Customers and fans of Parton will also be able to celebrate the holidays with festive aprons and linens decorated in a patchwork design inspired by her coat of many colors.  

“For over 60 years, William Sonoma has curated products from around the world to help our customers celebrate the holidays and create memories at home with loved ones,” says Ryan Ross, president, Williams Sonoma. “Our collaboration with Dolly Parton provides everything from cookie kits, aprons and oven mitts to bake and celebrate the holidays at home just like Dolly does.”

The complete Dolly Parton for Williams Sonoma collection will include:

  • Holly Dolly Sugar Cookie Mix;

  • Holly Dolly Cookie Baking Kit;

  • Dolly Parton Guitar Cookie;

  • Dolly Parton Log Cabin;

  • Dolly Parton Adult and Kid Apron; and

  • Dolly Parton Potholder and Oven Mitt Set.

"Sharing my families’ Christmas traditions is a dream come true, and who better to partner with than Williams Sonoma,” says Parton. “We joined together to create a whole bunch of goodies that will fit in perfectly with your family celebration or get you started on creating new traditions that will last a lifetime.  My mama always made us feel loved by making us treats in our little mountain cabin around the holidays. Now I get to invite all my nieces and nephews and their kids for what we like to call ‘cookie night’. It’s the perfect way to spend time with the special people on your Christmas list.”

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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