Jewel Branding & Licensing has partnered with Prestige Paints to launch a new series of paint collections featuring brands such as the New York Botanical Garden and artist Shell Rummel.
The initial Designer Series line of paints will feature collections from six brands: New York Botanical Garden; interior design brand Blissliving Home; Tracy Porter, co-founder of homewares brand Poetic Wanderlust; interior designer Nikki Chu; juvenile gifting brand Clairebella; and nature artist Shell Rummel.
All six paint collections are now available on Amazon, alongside multi-media assets including how-to and inspirational videos. The paint line will expand to additional online retailers later in the year, and a Prestige Paint Designer Series mobile app is in the works, which will allow users to "test out" paint on pictures of rooms.
"A couple of years ago the idea of selling furniture online seemed implausible an now that's an extremely viable way of doing business. We anticipate the same outcome for the paint category, especially since the Designer Series paint collection is curated by design experts providing customers with confidence that the color on their screens will work on their walls," says Julie Newman, president, Jewel Branding.