CPLG to Rep Inspire Me!

Evolution Management + Marketing has tapped CPLG to represent Farah Merhi, owner of Inspire Me! Home Décor, exclusively in North America.

April 6, 2018

Licensing agency is on board to expand the home brand into additional décor categories.

CPLG will now aim to secure partners for Merhi in additional home categories such as candles, pillows and throws. The agency will also grow the brand’s retail presence.

“The opportunity to work with Farah and her Inspire Me! Home Décor brand is incredibly exciting,” says Ted Larkins, senior vice president and general manager, CPLG North America. “Farah is a leader in this category, having the largest (3.5 million) Instagram following in the home décor space. We’re excited to bring her incredible sense of design and knowledge to her fans by introducing new lines of product. We’ll also be introducing Inspire Me! Home Décor to various retail partners through promotion and direct to retail programs.”

A variety of Inspire Me! Home Décor products are slated to hit the market by mid-2017.

“We are excited to work with CPLG North America on Farah’s launch into the

retail and consumer markets. Bringing together their partnership reach with Farah’s expertise in this area is a fantastic mix,” says Brian Samuels, partner, Evolution. “Both Farah and CPLG are dynamic in their approach to building their brands and together they will create powerful programs for the home décor market.”