CosmoLiving by Cosmopolitan has announced the launch of a brand-new bedding collection in collaboration with Allied Home and JLA Home. The collection was created in a deal brokered by IMG.
“As home décor has become a point of focus this past year, we’ve seen impressive growth with CosmoLiving,” says Angela Kim, senior director, global licensing and brand development, Hearst Magazines. “This was possible because of our commitment to quality, value and style — all very important to our audience. With the same level of care and consideration, we are excited to expand CosmoLiving into bedding in partnerships with two leading companies in the category.”
CosmoLiving by Cosmopolitan aims to bring small space, affordable total room solutions to Gen Z and Millennials. The full collection includes furniture, home décor, lighting, rugs and bedding.
“We had a great time collaborating with the Cosmopolitan team and getting to know their audience, so we could help create the perfect collection that will bring a luxury level of style and comfort to their beds,” says Jody Folino, president, sales and merchandising, Allied Home. “We are excited about the collection and what we can bring to this fun, fearless audience to provide them with all the luxurious beauty sleep required to keep up with their busy lives!”
To jump-start this partnership, Allied Home curated an assortment of items to preface their complete bespoke collection of products developed with the Cosmopolitan audience in mind, launching in North America in spring/summer 2021. The first assortment includes down pillows, alternative down pillows, regular pillows and comforters.
JLA Home’s fashion bedding assortment as part of the CosmoLiving collection includes a collection of cotton prints as well as textures like faux fur, metallic print and plush velvet. It includes sheets, comforters, duvet covers and pillows.
The collection is available nationwide now in Target, Wayfair and Overstock.