Collaborations Licensing has announced its new partnership with apron brand Hedley & Bennett.

“We are thrilled to announce our partnership with Hedley & Bennett,” says Jason Kletzky, president, Collaborations Licensing. “Their aprons are beautiful, and all of their product is made with love and appreciation for quality and function, which speaks loudly to us here at Collaborations. The landscape for great licensed product that lives in the kitchen or at the barbecue is very limited and we are excited to work with the Hedley & Bennet team to deliver product to fandoms in a category that is definitely underserved!”

In addition to their core apron business, Hedley & Bennett also have expanded their product assortment to include other kitchen and homewares, including but not limited to, potholders, oven mitts, tote bags, smocks, linens and kitchen towels.

“We are so excited to work with Jason and the Collaborations team as we develop this new program for partnerships and licensing opportunities,” says Evan Schlossberg, chief growth officer, Hedley & Bennett. “Through this new relationship Hedley & Bennett will provide our customers with new ways to show up and express their individuality while cooking.”

Collaborations will work closely with Hedley & Bennett to assist in developing a key licensing program, identify the right opportunities and partners for collaborations and help execute and create co-branded products.