Clorox Launches Real Simple Product Line

The debut items include an all-purpose cleaner spray and compostable wipes.

License Global, Content Editor

August 27, 2021

1 Min Read
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Real Simple and The Clorox Company have joined forces to create the Real Simple Cleaning Collection, a new EPA Safer Choice Certified product line.

The Real Simple all-purpose cleaner and compostable wipes are formulated without parabens, dyes, and other harsh chemicals. They are safe for use on hard, non-porous surfaces, including granite, tile, and stainless steel. The all-purpose cleaner spray is made using renewable energy and the compostable wipes can be composted after use. Both products are available in two scents: sweet orange and basil and cherry blossom and rose. 

"We believe you should be able to keep your home clean and inviting without using harsh chemicals, which is why we're so excited to team up with The Clorox Company to provide high-quality cleaning products that are safe to use around kids and pets," says Liz Vaccariello, editor-in-chief, Real Simple. "Not only can people feel good about using these products, but their counter-worthy design and fresh scents also make them all the more appealing."

The collection is available now at The Container Store.

 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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